FeatureGITEX 2020 will be a unique experience for both the Pure Storage team and its customers, says Assaad El Saadi, Regional Director, Middle East at Pure Storage.
Name the key products and solutions being presented on the stand or virtually
Irrespective of which digital technologies organisations are investing in, data is at the core of any transformation effort. At GITEX 2020, we will showcase how we deliver a Modern Data Experience so customers can rapidly digitally transform by accessing, managing, analysing and securing their data, no matter where they store it.
We will be showcasing the latest updates to our portfolio, including the second generation of FlashArray//C, one of the fastest-growing products in our portfolio and the first and only enterprise-grade all-QLC flash array. We’ll also show FlashBlade, our Unified Fast File and Object storage platform that is helping customers meet the challenges of today, including the demand for real-time insight, the need to consolidate and re-use data for analytics or AI, and the necessity to provide protection against increasingly prevalent ransomware attacks.
Describe the key activities planned on the stand including product launch, tie-ups, remote sessions, presentations
In many ways, GITEX 2020 will be a unique experience for both the Pure Storage team and our customers and partners. Given Covid-19 concerns, we have taken the decision not to have any Pure Storage experts or products on-site. Instead, our booth will feature several state-of-the-art interactive, touch-screens that customers can navigate to learn more about our solutions. Furthermore, for those attendees that wish to speak to one of our experts, a Zoom conference link will be available between our GITEX booth and the office.
What are the key takeaways for visitors on your stands during GITEX 2020
Given its long legacy as one of the premier regional IT events, GITEX gives us a great opportunity to highlight our culture of disruption and innovation and demonstrate how we are enabling businesses, across the Middle East, to accelerate their digital transformation journeys and focus on business outcomes by delivering storage solutions that are intelligent, automated, and modern.
