Hisense has partnered with FIFA and KultureCity to deliver the first sensory-inclusive FIFA World Cup in 2026. All 16 host stadiums will feature dedicated quiet rooms equipped with Hisense displays, offering a supportive environment for fans with sensory processing challenges such as autism and anxiety.
Through this initiative, all 16 host stadiums across the United States, Canada, and Mexico will feature dedicated sensory rooms equipped with Hisense display technology. Designed for fans who experience sensory overload—including individuals with autism, PTSD, dementia, anxiety, and other conditions—these spaces will provide calming, supportive environments within the high-energy setting of match day.
Expanding Access to the Beautiful Game
Research indicates that an estimated 5% to 16.5% of people experience sensory processing challenges. For these fans, the intensity of live sporting events—the high energy of the crowd, sudden cheers, and ongoing movement—can make attending feel overwhelming or inaccessible. This initiative looks to change that, ensuring that more fans can experience the beautiful game in person.
“Football has a unique ability to bring people together across cultures, generations, and communities, and nowhere is that spirit felt more strongly than across our region,” said Jason Ou, President of Hisense Middle East, Africa and India. “At Hisense, we are committed to enriching lives through innovation. By supporting a more inclusive FIFA World Cup experience, we aim to help ensure that more fans and families in the Middle East can share in the excitement, connection, and sense of belonging that make football the world’s game.”
Sensory-Inclusive Infrastructure Across All 16 Stadiums
The initiative centers on two key components: Sensory Rooms at Every Stadium: Each of the 16 venues will include a dedicated quiet space where fans can step away from match intensity to regulate their sensory experience. These rooms will feature dimmed lighting, reduced noise, comfortable seating, tactile resources, and Hisense displays presenting calming visual content. Hisense’s advanced screen technology delivers clear, balanced visuals designed to support relaxation and sensory regulation.
Stadiums will feature sensory rooms within the venue or in the Stadium Fan Experience area as part of the expanded stadium footprint. In eight stadiums, both options will be available to fans, and fans will have access to a space in every stadium during every minute of the game itself. These rooms extend access to calming spaces throughout the venue, recognizing that sensory needs can arise at any moment during the event experience.
Ticket Access: In partnership with KultureCity, Hisense will provide complimentary match tickets in each Host City to families with sensory needs who may otherwise be unable to attend.
Creating a More Inclusive Tournament
In addition, the sensory rooms complement FIFA’s broader accessibility efforts, including sensory bags and trained venue staff to support fans with diverse needs.
“Football unites the world, and it is our goal to help everyone be able to participate in this sport—whether as a player or as a fan,” said Heimo Schirgi, Chief Operating Officer of the FIFA World Cup 2026™.
The FIFA World Cup 2026™ will feature 104 matches across 16 cities over 39 days. For the first time in tournament history, every host stadium will include dedicated sensory-inclusive and accessible spaces—marking an important evolution in how global sporting events serve diverse audiences.
