Arun ShankarThe UAE Vision 2021 aims to reduce traffic casualties from about 6 per 100,000 people to 3 per 100,000. I-Insured, the retail unit of the largest insurance group in the MENA region launched an artificial intelligence based SafeDriver Pay-How-You-Drive PHYD app that aims to meet this vision and reduce traffic accidents significantly. The innovative solution offers incentive and premium based on how safe drivers are on the road.
The app has been designed with advanced artificial intelligence to automatically detect who is driving the car and secure a statistically valid safe driving score. Once the customer has purchased the car insurance; they can download the app on any Android and IOS device, which must be active whenever they are driving. To keep their discount, customers must drive safely and keep their safe driving score calculated by the app above a threshold of 76 points.
In a recent study commissioned by i-Insured and RoadSafety, UAE scores a positive driving culture of 72%.
“The study helps us to understand the driving culture and drivers’ behaviour,” explains Frederik Bisbjerg, Executive Vice President. “The PHYD SafeDriver solution and app gives customers an incentive of a reduced premium up front encouraging them to drive safely. This will actively contribute to making the roads safer and helping the UAE reach the Zero-Accident vision for its roads,” added Bisbjerg.
Thomas Edelmann, Founder of RoadSafety UAE elaborates, “Worldwide, drivers using technology to score how safe they drive are significantly less exposed to accidents and thereby actively contribute to safer roads. The i-Insured solution rewards drivers up front – and not when the policy is up for renewal after one year – this will motivate many drivers to be safe and lessen accidents on the roads.”
The app is based on a year-long proven solution from telematics experts Oseven, guaranteeing complete user anonymity. The insurer will not be able to view the location of the driver, gathering data only on their driving score and the drivers driving behavior. The SafeDriver solution can be bought online receiving an additional 30% incentive on choosing to drive safely.
