GEC NEWS WIREJeff Platón brings 20-plus years of marketing and product management experience drawing on former cloud and security roles at tech giants Cisco and McAfee
Interactive Intelligence has hired Jeff Platón as its chief marketing officer. “Jeff is an expert in using digital marketing strategies to improve customer acquisition and revenue generation,” said Dr. Donald E. Brown, Interactive Intelligence founder and CEO. “This expertise, combined with his deep knowledge of cloud business models, will play a key role as we continue our mission of becoming the leader in cloud communications, collaboration, and customer engagement solutions.”
As Interactive Intelligence CMO, Platón will manage the company’s global marketing team comprised of product marketing, corporate marketing, public relations, channel programs, global alliances, and advertising.
“I’m especially excited to join Interactive Intelligence because I believe it has the right technology, leadership, and vision to quickly become a frontrunner in the cloud industry,” Platón said. “I look forward to applying my expertise to help Interactive Intelligence customers easily and quickly evaluate, purchase, and deploy the company’s growing portfolio of innovative cloud and on-premises solutions.”
