GEC NEWS WIREThe UAE is seeing a great pressure on Advertising and Marketing budgets, considering the mixed economic performance throughout. Efficiency and effectiveness of campaigns become increasingly important with a measurable return on investments becoming a necessity.
A constant demand by advertisers on ROI for each penny spent, on one hand, the competitive market space continues to see an increase, leading up to Expo 2020 in Dubai. It emphasizes the need for marketing to stand out in the competitive Dubai landscape. The influx of foreign brands and businesses into Dubai continue.
In addition, with the number of platforms available, it becomes increasingly important to identify and measure, which platform works best for the client. Knowlarity helps companies address these issues by tracking every spend, updating viewers through different media channels, offering seamless feedback to consumers, call analytics for reference, etc.
Most high value or complex products show better closure rate with phone support, personalization matters and Knowlarity’s ‘SuperReceptionist’ does exactly that. SuperReceptionist is a virtual contact center that helps companies never miss a call through virtual numbers and real-time tracking and research.
On how Knowlarity solution ‘SuperReceptionist’ could help the A&M industry in the UAE, Ambarish Gupta, Founder & CEO of Knowlarity said, “Media companies in the UAE spend a lot on campaigns across online and offline channels, what’s of importance is to understand which channel works for which company and for which campaign. Here’s where we help. Through innovative cloud communication, we help the sector maximize its campaign reach, record data for future research and calculate ROI in the most effective way.”
