GEC NEWS WIRELexar is preparing to showcase its latest high-capacity memory solutions at GITEX Africa 2024, Africa’s largest tech and start-up event. The event, under the patronage of King Mohammed VI and hosted by Morocco’s Digital Development Agency, will be held from May 29-31, 2024. Lexar aims to meet the needs of Africa’s growing digital economy, with Morocco as a key technological hub.
Morocco is a key market for Lexar in the context of the company’s strategic plans in Africa, as government strategy for digital transformation aims to create a suitable environment for digitization of Morocco’s administration and economy and aspires to become a digital regional hub. In the past 12 months Lexar has signed strategic agreements with multiple distributors and retailers in Morocco in line with its plans to build its brand presence and meet the growing demand for next generation memory solutions. Lexar’s key distributors in Morocco include Digimate – handling volume distribution; DBM Maroc- a leading systems integrator in Morocco; and Abschir – handing Lexar’s imaging products distribution. These three major distributors that Lexar has signed up in Morocco to market and sell its product range will also enable the company to strengthen its local customer support and product offering.
Fissal Oubida, General Manager – Middle East, Africa and India, Lexar, said, “Uniting leading global tech companies to advance Africa’s digital economy is a key mandate of the Moroccan government. GITEX Africa is a signature tech and start-up expo that is poised to define the next phase of the continent’s digital economy and Lexar is ideally positioned to address the needs of this market with our cutting-edge product line up. Morocco is one of the most technologically advanced countries in Africa and its strategic location as a geographical and cultural bridge between Africa and Europe make it a major trade hub in the region. Moreover, the government’s strategy for digital transformation aims to create a conducive environment for digitization of Morocco’s growing economy.”
