GEC NEWS WIREMicrosoft is all set to expand its partnership with Dubai based Mashreq Bank to drive a bold digital transformation programme within the bank’s branches and digital services. Through the programme, which builds on Mashreq’s market-leading digital strategy, the bank will harness the power of Microsoft Dynamics 365 as its commerce platform, to empower its employees and engage customers more effectively.
Mashreq is now in the midst of its ambitious digital transformation programme that aims to build on its history and further disrupt the regional financial services market. The bank has led the sector in moving its operations from traditional branches to the Web and mobile enterprise apps.
“The Dynamics 365 mobile system is completely paperless and has been one of the most significant transformations of our sales force automation model,” said Sandeep Chouhan, Group Head of Operations & Technology, Mashreq Bank. “When our relationship managers meet our customers, queries, requests and complaints can all be captured and transmitted to operational teams in real time.”
“Mashreq Bank is a pioneer in the regional financial services industry because we have never stopped innovating,” said Mr Chouhan. “Innovation is part of our DNA. We are continually looking for ways to enhance efficiency for our employees, because it helps us in building, maintaining and enhancing customer relationships. A well-equipped employee is more productive, saves time and serves customers swiftly – and that builds customer loyalty.
“Digital transformation takes many shapes, but always brings real business benefits,” said Sayed Hashish, General Manager, Microsoft Gulf. “In our long relationship with Mashreq, we have watched them innovate and lead again and again. With Dynamics 365, they will be able to make deep dives into their customer relationships and empower employees to work from anywhere. This innovation will allow Mashreq to solidify its place as a market leader.”
