FeatureIn the upcoming year, although global economies will continue to face multiple macroeconomic headwinds, recession, inflation and tightened financial conditions, there will also be growth opportunities in certain markets, especially in emerging markets who are more experienced with volatility.
HP has set a bold goal to become the most sustainable and just technology company by 2030. Our climate goals and sustainability commitments highlight the progress we are making to drive a net zero carbon, fully regenerative economy, reduce our overall environmental footprint, and strengthen our business for the long term to create the most sustainable portfolio of products and solutions in the industry.
In fact, consumers are beginning to build brand loyalty through social activism – 80% believe that brands should help make people’s lives better and 75% millennials and Gen Z will only engage with brands that protect the earth. Gen Z and millennials are the new workforce who demand devices that will correspond to their values.
We see enterprises’ huge focus on protecting their data in the hybrid work environment
During the pandemic the global supply chain was disrupted and different economy sectors, not only IT, faced huge delays in product supply. With this issue being finally solved, we see enterprises’ huge focus on protecting their data in the hybrid work environment.
Hybrid work will continue to dominate. Hence, employees will further demand powerful, light, cybersecure devices with good quality video cameras for communication purposes. Peripherals like wireless headsets with noise cancelation will be of great demand. 81% of companies are upgrading conference rooms and 75% of people are setting up formal home offices.
Gaming will continue to be a growing market segment onboarding newcomers and empowering existing gamers. Gaming is much more than a solitary pastime – it is a way for people to connect socially, compete and progress their passions. It is a lifestyle. Professional and enthusiast gamers want devices with the best possible specs to excel and play an active role in the gaming community. As fellow gamers, we create for every type of gamer, empowering them to get deeper into the game, to play to progress and game with purpose.
Hybrid work will continue to dominate
In 2023, the print industry will continue to implement automation into its entire workflows, starting with investments in smart devices, the integration of software with existing production environments, increased digital efficiency via advanced digital tools – as cloud computing, artificial intelligence, IoT, AR and VR – and leveraging the growth of e-commerce to automate production end-to-end.
At HP, any device purchase is a security decision. For the past 20 years at HP Labs, Security Lab has dedicated itself to raising the bar in endpoint security, advancing the state of the art with leading security innovation and driving industry standards from inventing and standardising modern Trusted Computing, to designing resilient, self-healing hardware and leading in IoT and printer security innovation.
In partnership with HP Wolf Security, HP’s Security Lab continues to drive research for the future – from traditional IT systems, like PCs and printers, to emerging compute architectures at the edge, to digital manufacturing systems and 3D printers – we pursue cybersecurity research that aims to ensure peace of mind in the face of cyber-threats.
In today’s increasingly distributed, interconnected, and mobile ecosystem, endpoints are the front line in cyber defence. IT decision makers of large enterprises as well as of SMB companies want their users to work productive and cybersecure. Having the right security is foundational to move quickly and safely into the future.
