NTT DATA and Red Sea Global have entered a strategic partnership to develop next-generation digital solutions for the hospitality and smart city sectors. By integrating AI, IoT, and private 5G, the collaboration aims to transform guest experiences and operational efficiency in Saudi Arabia and international markets.
The collaboration will combine RSG’s expertise in destination development, hospitality and infrastructure with NTT DATA’s strengths in AI, systems integration and digital transformation, by leveraging Physical AI, IoT, digital twins, private 5G and industry cloud platforms.
“As AI and intelligent technologies reshape industries, organizations are looking for new ways to deliver more connected, personalized and sustainable experiences,” said Rami Beidas, Managing Director, Saudi Arabia, NTT DATA. Saudi Arabia is uniquely positioned to lead this transformation, and through this partnership we have an opportunity to help accelerate innovation, unlock new digital business models and create solutions that can have relevance well beyond the Kingdom.”
The companies will also investigate creating a flexible digital services platform that could help RSG’ growing portfolio. This could also create opportunities to offer new technology capabilities to organizations across Saudi Arabia and other countries.
“The hospitality industry is evolving rapidly as guest expectations become more personalized, connected and experience-driven,” said Sultan Moraished, Group Head of Technology and Corporate Excellence of Red Sea Global. “Technology has enormous potential to transform how destinations are designed, operated and experienced. Through this strategic partnership with NTT DATA, we will explore innovative digital solutions that can enhance guest experiences, optimize operations and help shape the future of hospitality in Saudi Arabia and international markets.”
The partnership represents a significant step toward creating a new generation of industry solutions that combine sector expertise with advanced technologies. By leveraging the strengths of both organizations, NTT DATA and RSG will explore opportunities to drive innovation, enhance competitiveness and deliver meaningful impact.
