Pure Storage launches enterprise data cloud to power AI control

Rob Lee, Chief Technology Officer, Pure Storage
Rob Lee, Chief Technology Officer, Pure Storage

Pure Storage has announced enhancements to the Pure Storage Platform that make it easier for organizations to make full use of what AI can offer, streamlining workflows across on-premises and cloud environments.

As AI is increasingly key to business, data is the critical asset for deriving insight, automation, and competitive advantage. Pure Storage’s Enterprise Data Cloud architecture provides a unified architecture and operating model that delivers true end-to-end data control, automation, and cyber resilience across any environment.

“In today’s AI era, access to data is everything. Managing your data, not just storing it, is the new foundation for AI-readiness from cloud to core to edge,” said Rob Lee, Pure Storage Chief Technology Officer. “Success depends on having your data secure everywhere, and easily accessible anywhere, with a unified and consistent experience — in real time, at scale, across any workload.”

The Pure Storage Platform enables data mobility, agility, and consistency across distributed infrastructures for an enterprise’s full workload and protocol spectrum. And we are now offering a major expansion of the Enterprise Data Cloud into the public cloud, with Pure Storage Cloud.

  • Pure Storage Cloud

For IT leaders managing a hybrid cloud storage infrastructure, Pure Storage Cloud unifies a data landscape so data is always exactly where it’s needed, powering new innovation and fully accessible in the cloud so AI tools can leverage and train on the data.

  • NEW: Pure Storage Cloud Azure Native (Generally available now)

Through the Azure Native Integrations program, Pure Storage has delivered a first-of-its-kind service built for Azure VMware Solution. As a result, customers can reduce overhead, seamlessly migrate without refactoring, and decouple storage from compute. Offered as a fully managed Azure native service with enterprise-grade resiliency and efficiency, Pure Storage Cloud is available within the Azure portal now.

Control your data: Run intelligent, automated workflows with a unified data plane

Chaotic control of data leads to faltering AI initiatives and stalling operational processes. An intelligent control plane is the brain of the Pure Storage platform — a unified control layer that automates how data is provisioned, protected, and governed across an entire data estate.

  • NEW: Portworx by Pure Storage Integration with Pure Fusion. (Generally available H1 FY27)

Continuing to bridge the gap between traditional and modern applications, the integration of Portworx with Pure Fusion allows enterprises to maintain a single unified platform for the data and storage management of all workloads. This extends powerful fleet management capabilities to modern containerized cloud-native applications and Kubevirt based VMs across any environment – on-premises or within a hybrid cloud.

  • Pure1 AI Copilot Expansion

Announced as Generally Available at Pure//Accelerate 2025, AI Copilot combines the power of dashboards with the simplicity of conversation to make storage systems more accessible and easier to manage. We continue to expand the ways users can manage file services using natural language.

  • NEW: Portworx Pure1 AI Copilot. (Generally available now)

With the first AI-powered platform engineering assistant for Portworx customers, users can query Portworx clusters in the same way they interact with FlashArray systems. They can now monitor their Kubernetes and Portworx clusters at scale via instant interaction with an AI agent on the Pure1 Copilot user interface.

  • Pure1 AI Copilot Integration with Model Context Protocol (MCP) Servers (Generally available Q4 FY26)

IT teams can now troubleshoot, provision, or optimize without deep technical expertise. Pure Storage AI Copilot operates as both an MCP server and client, enabling seamless integration with internal systems for hardware performance, subscriptions, and security data, as well as external tools like analytics engines and application monitors. This creates a context-aware intelligence layer that can search for error patterns, summarize findings, and suggest remediation options through conversational language.

Make AI workloads work for you: Increase efficiency while boosting performance

AI operations can be resource intensive. Improving efficiency means reducing the consumption of expensive infrastructure resources — compute, storage, and energy — thereby reducing overall infrastructure spending.

  • NEW: Pure Key Value Accelerator Integration with NVIDIA Dynamo for AI Inference. (Generally available Q4 FY26)

The Key Value Accelerator is a high-performance key-value caching solution designed to accelerate AI inference workloads in multi-GPU environments. Pure Storage Key Value Accelerator plans to integrate with NVIDIA Dynamo to improve scalability and increase inference speeds. The combination will ultimately lower computational overhead and reduce carbon footprints.

  • NEW: Purity Deep Reduce. (Generally available H1 FY27)

This next-generation data reduction engine uses advanced pattern recognition and similarity-based reduction technologies to improve efficiency, delivering high data reduction ratios without significant performance tradeoffs.

  • UPDATED: Next-Gen FlashArray Portfolio

The Pure Storage architecture is uniquely designed so organizations can run enterprise apps and modern AI/ML pipelines on the same, scalable foundation; the FlashArray family supports both latency-sensitive applications and high-bandwidth, high-concurrency workloads. The expansion of next-generation storage products unveiled at Pure//Accelerate 2025 continues with FlashArray//XL 190 (generally available Q4 FY26), and FlashArray//X R5 and FlashArray//C R5 (both generally available now).

Pure Storage delivers data storage and management at scale—unifying and governing data across every environment. With an Enterprise Data Cloud, block, file, and object are managed and governed by policy; every system and site contributes capacity and performance through a shared virtual layer; and all data is controlled through a single console.

Leave a Reply

Don't Miss

Pure Storage unveils Business-Ready solutions at GITEX 2025

Pure Storage has announced its participation at GITEX 2025 (Hall 5, Stand
John Colgrove (Coz), Founder and Chief Visionary at Pure Storage

Pure Storage Unveils Next-generation Storage Products to Deliver Performance at Any Scale

Pure Storage, the IT pioneer that delivers the world’s most advanced data

Welcome to

By signing or creating an account you agree with our Code of conduct & Privacy policy