Etihad Salam Telecom Company (Salam) and UnifyApps have signed a Memorandum of Understanding at LEAP 2026 to accelerate AI adoption across Saudi Arabia. The partnership combines Salam’s local infrastructure with UnifyApps’ Agentic Automation platform to help government and enterprise sectors streamline workflows, reduce costs, and transition into AI-native organisations.
The collaboration combines Salam’s position as a local enabler with UnifyApps’ specialized Agentic Automation platform technology, creating a powerful offering that addresses the unique needs of Saudi government and enterprise customers seeking to streamline workflows and reduce operational costs through intelligent automation.
Abdullah Khorami, Chief Business Officer (CBO) at Salam said: “Our partnership with UnifyApps is aligned with our commitment to powering what’s next for Saudi Arabia’s digital future and enable government and enterprise organizations to embrace AI-driven transformation with confidence. It supports our evolution as a strategic digital transformation partner, dedicated to delivering innovative solutions that create real value for our customers, drive meaningful business outcomes and support the Kingdom’s ambitious technology agenda.”
Customers engaging with this partnership will benefit from a streamlined AI adoption journey, with Salam serving as a single point of contact for sales, support, and delivery while navigating Saudi Arabia’s specific regulatory, infrastructure, and operational requirements. The collaboration is designed to reduce adoption risk by pairing global platform innovation with local accountability and expertise.
Amr Abou Reslan, Regional Director at UnifyApps said: “We are excited to partner with Salam to bring our Agentic Automation platform to Saudi Arabia’s government and enterprise sectors. Salam’s technical capabilities make them the ideal partner to help organizations across the Kingdom harness the power of AI agents to automate complex workflows and drive operational efficiency. Together, we are committed to accelerating AI adoption and supporting Saudi Arabia’s position as a leader in digital innovation.”
The MoU signing supports the Kingdom’s broader vision for digital transformation and AI adoption, providing organizations with a trusted local pathway to implement world-class automation technologies.
