Business leaders and technology decision-makers gathered in Manama to explore how data and AI technologies are reshaping industries across Saudi Arabia at SAP Business Unleashed Innovation Day Bahrain. The event showcased new developments in cloud enterprise resource planning, ERP, business data platforms and embedded AI, offering organisations a path to greater agility, insight and competitiveness.
The forum brought together customers, experts and partners for a closer look at the tools and strategies driving business model transformation. With Bahrain’s Vision 2030 focusing on innovation, diversification and private sector growth, the event reinforced the importance of enterprise technology in achieving long-term national goals.
“Bahrain is embracing digital transformation with real intent, and we see business leaders actively seeking tools that go beyond automation to deliver a strategic advantage,” said Saquib Ahmad, Managing Director for SAP Bahrain.
“By bringing together trusted enterprise data with embedded AI, SAP is helping organisations in Bahrain build more intelligent, responsive and resilient businesses. These capabilities support national development priorities and position companies for regional and global success.”
One of the central themes was SAP’s Business Data Cloud, a solution that integrates business-critical data from SAP and external sources into a single, governed environment. This gives organisations the ability to manage data more effectively, while laying the groundwork for responsible AI and faster innovation.
Attendees also saw SAP Business AI in action. Embedded throughout SAP’s cloud applications, Business AI gives users actionable insights and enables them to streamline processes in real time. Demonstrations included SAP’s AI copilot, Joule, which allows users to interact with systems using natural language, helping teams in finance, HR, procurement and supply chain make better decisions with less friction.
Customer success stories from Bahraini organisations such as GPIC and BNET were another highlight of the event. These companies shared how SAP technology is supporting operational improvements, workforce development and future planning. Their experiences offered valuable insights for other local enterprises looking to modernise their business processes.
Interactive sessions and live demos gave attendees hands-on exposure to cloud ERP transformation with RISE with SAP, modern HR capabilities through SAP SuccessFactors and data-driven planning with SAP Analytics Cloud. These offerings are designed to help organisations build more responsive, future-ready operations while keeping data secure and compliant.
With more Bahraini companies expanding across borders and exploring new growth opportunities, SAP reaffirmed its commitment to Saudi Arabia’s digital economy. Business Unleashed Innovation Day Bahrain reflected SAP’s role as a strategic partner to organisations focused on performance, resilience and innovation through intelligent technology and connected data.
As a global provider in enterprise applications and business AI, SAP stands at the nexus of business and technology.
