FeatureStuart Schielack, Director, Worldwide Channel Sales and Strategy, Secureworks offers his predictions on channel trends in 2021, while Ed Martin, Director of Product Management, Secureworks talks about Extended Detection and Response trends for 2021.
The Covid-19 pandemic has had a global impact on our lives and businesses. As such, we’ve seen the need for the As-a-Service model increase exponentially from both a consumer and business perspective. We expect we’ll see an influx of vendors leveraging MSP’s to augment their solutions by adding services to scale in this subscription model era early in 2021 and throughout the new year.
With the shift in consumer spending to marketplaces, like Amazon, we will see a shift in the business buying cycle in 2021 that mimics these advantages. Economies of scale, right solution at the right time and easy-of-use are paramount to businesses.
The acquisition of new customers will see a dramatic change in 2021 because of the pandemic’s global effect on people and markets. The increased demand for cyber security solutions coupled with the limited ability to meet face-to-face to build relationships, vendors will lean on VAR’s more than ever to leverage existing relationships to get solutions to the market.
Extended Detection and Response, or XDR, is going to accelerate in 2021 as a breakthrough solution. Organisations of all sizes will count on it to simplify and unify their infrastructures and data into one security solution.
As cyber threats evolve, the combination of technology integration and advanced analytics is required to enable security analysts to gain contextual visibility across the ecosystem for a more complete understanding of complex threats. Not only does this mean faster detection and response rates, but also more precision and accuracy when investigating known and unknown threats.
