Barco is a global technology leader, dedicated to advancing the fields of visualisation and collaboration. Its mission is to empower organisations across industries – whether in business, healthcare or the public sector – to transform how they engage, communicate and make decisions. From immersive display systems and projection technologies to cutting‑edge wireless collaboration tools, Barco enables its customers to re‑think their operations, environments and user experiences.
Barco and NMK Electronics have a strategic partnership in the GCC region, with NMK Electronics serving as an authorised distributor for Barco’s collaboration solutions, including the ClickShare range. NMK leverages its regional presence, channel network, and expertise in AV and IT integration to bring Barco’s wireless conferencing and collaboration technologies to enterprises, government bodies, and educational institutions across the Gulf. This collaboration strengthens Barco’s market reach and ensures local support, training, and deployment for its products.
Product innovation & New launches
Barco continues to strengthen its portfolio with new, industry‑leading products launched in 2024 and beyond. These launches reflect the company’s focus on collaboration, visual immersion and next‑gen workflows.
- Barco ClickShare Bar Pro
This product is Barco’s all‑in‑one premium video bar designed for wireless conferencing in small to medium meeting rooms (launched January 2024). Its key features include built‑in high quality audio and video, speaker framing and group framing, dual‑screen support (in the Pro model) and – notably – a carbon‑neutral lifecycle design. This emphasis on wireless conferencing, BYOD (bring your own device) flexibility and sustainability positions the ClickShare Bar Pro as a forward‑looking tool for modern meeting spaces. - Barco I600 Family
In January 2024, Barco launched two new projector ranges — the I600 and QDX. The I600 is a 4K UHD single‑chip laser‑phosphor projector, very compact (under 25 kg) and with swappable lenses, making it ideal for immersive experiences, museums, corporate events and other high‑end venues. Of particular interest is Barco’s patented SuperShift® technology at the heart of the I600. This technology combines Barco’s pixel‑shift algorithms with advances in super‑resolution to refine 4K projection quality with smoother images, sharper pixels and remarkably low latency. That means even large‑scale projections can deliver crisp visuals with minimal delay — critical for immersive applications, simulation, and demanding events. - Barco ClickShare Bar Core
The “Core” version of the ClickShare Bar is a more essential‑function model (compared to the Pro). It delivers the audio/video and wireless conferencing capabilities, but with fewer of the advanced add‑ons found in the Pro model. For organisations that require wireless conferencing and collaboration but do not need all the premium features, the Core offers a compelling, simplified option. - LCD Video Wall Platform – “UniSee” Generation
Barco has also introduced a new generation of its UniSee LCD video wall platform, designed for high‑brightness and control‑room use. In particular, Barco has unveiled the UniSee InvisiMount – a specialised mounting solution that builds on the highly lauded original UniSee Mount system (which uses gravity‑based alignment and patented wall crosses to simplify installation and maintenance). The new InvisiMount preserves all of those functional benefits while achieving a nearly invisible, streamlined aesthetic that meets the demands of premium control‑room and corporate video‑wall installations. - “HDR by Barco” – Cinema & Immersion space
In the cinema and immersive‑experience space, Barco launched “HDR by Barco” – a full ecosystem of HDR projection technology aimed at delivering the most visually engaging theatrical presentations. As the industry engages more deeply with High Dynamic Range (HDR) and its implications for cinema, Barco’s offering helps movie‑goers, creatives and exhibitors alike understand and benefit from richer contrast, colour depth and immersive visuals. Barco also launched a redesigned HDRbyBarco.com website to support this ecosystem: with a global cinema‑search function, ticket access, trailers and film‑release tracking, the platform is now easier than ever to navigate for both film enthusiasts and casual viewers. - AI‑powered feature “SmartFocus” for ClickShare
Recognising that hybrid meetings are now the norm, Barco introduced an AI‑powered feature called SmartFocus for its ClickShare solution. This feature improves equity in hybrid meetings by intelligently combining the room camera and laptop cameras — enabling remote participants to feel more included and connected, and ensuring the local room setup works seamlessly with distributed teams.
Beyond these headline launches, Barco has broadened its ecosystem in several additional areas:
- The ophthalmology market: In partnership with Softjump, Barco introduced a monitor‑software bundle for ophthalmology practices in the EMEA region. This bundle offers premium medical‑grade displays, vendor‑neutral software integration across multiple acquisition devices, and seamless transition support from legacy PACS (Picture Archiving and Communication Systems). It has already been deployed in clinical settings such as the Singapore National Eye Centre.
- Control‑room integration: Barco and Extreme Networks joined forces to create a “Connected Control Room” solution. This combines Barco CTRL, an all‑in‑one KVM‑over‑IP platform, with Extreme’s fabric networking and SD‑WAN switching. The result is a secure, scalable, resilient platform for managing critical operations across global locations — even remote sites using satellite communications.
- Medical imaging innovation: Barco’s 32″ MDRC 8MP monitor brings high resolution (8 megapixels) for clinical review, built‑in conferencing tools and QAWeb Enterprise for easy calibration and long‑term consistency. Meanwhile, Barco’s multi‑vendor Eyonix PACS viewer enables ophthalmologists to create an integrated, multi‑modality workspace.
- Live‑event production: With “Encore3”, Barco rolled out a show‑ready software platform for live events: native 4K architecture, unconstrained inputs and outputs, thousands of layers of visual compositing and a canvas designed for creative freedom.
- Display controller expansion: Barco added two new medical‑grade display controllers (MXRV‑7100 and MXRV‑3100) leveraging NVIDIA accelerated computing — complementing the existing MXRT line (AMD‑based). These are designed for new display technologies, edge‑AI applications on diagnostic displays and efficient small‑form‑factor systems.
Why it matters
These product innovations matter for several reasons. First, they reflect the way organisations are shifting: meetings are hybrid, collaboration is distributed, immersive visuals are expected, and digital experiences are continuously evolving. Barco positions itself to meet and lead these shifts.
In enterprise settings, the ClickShare Bar Pro and Core models, alongside SmartFocus, address the demands of hybrid work: wireless sharing, multi‑screen support, better audio/video quality and inclusive remote participation. They also support organisations’ sustainability goals (e.g., carbon‑neutral lifecycle design). In events, museum or simulation settings, the I600 projector family opens doors to ultra‑high‑definition immersive experiences; the UniSee video‑wall solutions and HDR cinema solutions catering to visual environments where performance and aesthetics matter. In healthcare and control‑rooms, Barco’s monitor solutions, display controllers and control‑room platforms address mission‑critical needs: high resolution, secure connectivity, reliability, interoperability and future‑proof design.
Secondly, Barco’s emphasis on sustainability, global reach and strategic growth means that its solutions are built not just for today but tomorrow. Its eco‑scoring label and carbon‑neutral lifecycle design are differentiators in a world where organisations increasingly prioritise environmental impact. Its global presence (production, sales, support in Europe, North America, Asia‑Pacific) means customers can expect local service with global innovation.
Finally, by integrating hardware, software and domain‑specific workflows (such as ophthalmology or control‑rooms), Barco moves beyond being a component vendor to a solution partner. For example, the ophthalmology bundle and the connected control‑room partnership reflect this evolution. This is important in markets where end‑users expect integrated workflows, not just devices on shelves.
Conclusion
In summary, Barco stands at the intersection of visual innovation, collaboration technology and strategic sustainability. Its broad product portfolio – from wireless meeting bars and high‑end projectors to video‑walls, medical monitors, control‑room solutions and cinema ecosystems – demonstrates the company’s reach and relevance. Organisations seeking to modernise how they communicate, visualise and collaborate will find in Barco a partner that understands not only the hardware but also the workflows, the future of work, and the imperatives of sustainability and scalability. As the world evolves – hybrid work, immersive experiences, mission‑critical operations – Barco remains well‑positioned to support and shape that evolution.
