FeatureWith a strong focus on ‘digital-first’ that has customer centricity at the core of its business strategy, Software AG enables customers to build sustainable, connected enterprises to offer integrated effortless experiences. Software AG’s platforms as a digital backbone help organisations integrate seamlessly, connect more effectively and run processes effortlessly, enabling smarter decisions, faster.
The combination of the company’s software and service portfolio for digitalisation, automation and integration of business processes, machines, and devices and data is unique in the global market. Software AG provides its customers with solutions and support for digital transformation, from planning and integration to evaluation, analysis and automated decision-making.
From a channel strategy perspective, Software AG has overhauled and simplified its PartnerConnect programme
The firm sets itself apart from the competition through its independent position in process management, digital transformation and IoT, giving it an excellent competitive position in a tough software market.
To ensure enterprises stay agile and in control, Software AG offers ARIS and Alfabet. These tools can enable companies to understand their current IT ecosystem, map their business processes, and optimise their future digital business.
ARIS aids managers and experts across all functions and geographies to transform, control, and optimise their organisation’s way of working.
ARIS delivers an integrated view of their enterprise’s end-to-end processes, which allows to create a business operating model and hypercharge efficiency. Alfabet aids enterprises to get clarity on IT investments and its resultant business results. This is a fast, efficient, and scalable way to increase productivity and revenue, with decreased risk and costs with built-in enterprise architecture capabilities.
Connected enterprises are made possible by APIs, integration and microservices. WebMethods from Software AG unlocks innovation by delivering new business models through a connected digital ecosystem using integration solutions including hybrid data integration capabilities with StreamSets that empowers customers to turn data into value.
IoT insights have a significant business impact. From connected product manufacturers to machine operators and plant managers, by connecting devices and sensors, data can be analysed utilising Cumulocity IoT from Software AG.
From a channel strategy perspective, Software AG has overhauled and simplified its PartnerConnect programme. It is a self-service programme where once the partner onboards; they get access to more than 400 certified trainings and access to information similar to Software AG employees. Therefore, the openness within its channel ecosystem is very evident and transparent.
Additionally, the region’s first IoT Academy led by Software AG is a platform for partners in addition to the larger community to elevate IoT capabilities and equip them to better position themselves for future success by building and showcasing IoT use cases for industry application.
Software AG also addresses mega trends in the channel-partner journey, such as that of IoT and digital twins in the Metaverse, the steep rise in cloud adoption and hybrid integration, amongst others.
Software AG constantly explores new ways to build a more connected world through integration, investigating trends, pursuing developments, testing technologies and evaluating their potential for customers and partners.
In line with the most recent acquisition with StreamSets to further accelerate rapid growth in hybrid integration, Software AG will be able to address more of its €61 billion total addressable market by entering the cloud data integration market segment.
The acquisition enables the convergence of application integration and data integration to deliver smart applications, solving a crucial part of the hybrid integration challenge for enterprise customers.
Recent projects include Hassantuk fire safety systems for Injazat and Ministry of Interior with du; Emirates NBD for transforming processes; Dubai Municipality for better service visibility for better service delivery.
TOP EXECUTIVE
Vlad leads the regional channel landscape as part of the company’s strategic programme for developing the alliances’ ecosystem. Vlad is highly experienced in promoting cross-industry business solutions. His extensive experience in driving digital transformation initiatives has resulted in several successful cases to streamline organisational processes and operating models. His sharp acumen in understanding business models builds long-lasting partnerships for Software AG while focusing on constant business growth and customer experiences.
Over the past 15+ years Vlad has been working for leading software industries focusing specifically on revenue generation activities through direct or indirect channels.
In addition to his partner relations role, Vlad also leads key initiatives at Software AG such as the launch of the region’s first IoT Academy in the UAE last year. The initiative goes across the region with the Academy opening to Saudi Arabian IoT enthusiasts in 2022-2023.
