Sophos revealed a new partner program for resellers in the Middle East and Africa, to help channel partners achieve their growth objectives with competitive margins, dedicated marketing and sales support, deal registration protection, sales tools, training and certification and other programs.
The new Sophos partner program provides access to the company’s comprehensive portfolio of market-leading endpoint and network security products, which have been engineered keeping its partners in mind. Partners are now able to manage all Sophos solutions for every customer through a centralized management platform, Sophos Central.
Harish Chib, Vice President Middle East and Africa, Sophos. Commenting on Sophos’s channel first strategy he further added, “Sophos is the most channel/partner-focused IT security company in the world and sells exclusively through its channel of more than 20,000 resellers worldwide and is dedicated to the growth and success of partners. As part of the new program and Sophos’ “channel first, channel only” business strategy, the company offers partners sales consulting training and certification, co-branded marketing assets, 24/7 support and in-depth Sophos Central dashboard training to help build the skills and expertise of its partners.”
The new partner program consists of four levels (Authorized Entry Level, Silver, Gold and Platinum) based on sales performance each level increases in commitment to selling Sophos products and value delivered to customers. The program includes offerings such as: Simple deal registration and discount structure, Strong product and solutions portfolio, Sales and marketing tools, Training and certification.
