EC News DeskThe last few months will be remembered as the most challenging times in this new decade for all enterprises as well as individuals. Despite Covid-19’s unprecedented global impact, we are proud to report that StarLink, a fast growing True VAD for Cyber and Cloud in the META region, had a record second quarter and a successful finish for H1 2020, closing the half with double digit growth, and close to making the plan that was set out at the beginning of the year.
How StarLink responded to these challenging times is a testimony of the company’s solid foundation and a reflection on its agile and successful strategy addressing market opportunities and challenges proactively forming a business continuity teams who’ve been tasked to build business continuity and contingency plans and take precautionary measure to ensure employees safety and security while StarLink continues to deliver on its commitments towards vendors, partners and customers and support them during those challenging times.
Throughout Q2, despite the suspension of all events and meetings, the StarLink Digital Summit served as a platform to more than 15 vendors, to showcase unique integrated solutions, thus educating, inspiring, and creating value to customers and partners alike. The webinars hosted by StarLink in Q2 alone saw 2500-plus attendees consisting of partners and end-customers, not to mention the collective top of mind awareness achieved through consistent social media marketing.
Nidal Othman, Co-founder and Managing Director, StarLink said, “As a solutions provider we were proactive in adopting technologies we deliver to our customers, from remote connectivity, cloud-based tools and various collaboration platforms to digitising processes, which made our transition to the new norm seamless. We equipped our employees to Work From Home as their safety was our top priority, and we all stayed focused on our vendors, channel community and end-customers to assess their immediate challenges and changing priorities, so that we could assist them accordingly. Our partners appreciate the credit flexibility and financial support offered through the StarLink Capital initiative, especially now. Furthermore, we capitalised on our great investment in StarLink’s marketing engine to sustain our mindshare as well as market share during these very challenging times.”
“We strongly believe that companies with a strong sense of purpose, perform well and are trusted more, no matter what. Despite a global crisis, we have achieved our milestones like the expansion of the StarLink HQ offices that will enhance our customers and employees experience and will allow us to welcome an additional 100 employees to the StarLink family as part of our expansion and growth plans for the coming couple of years. We also onboarded new strategic vendors and expanded our footprint with the existing ones, bringing innovative integrated solutions to the market. Although it is hard to determine the course of the pandemic and its economic consequences, we are well-prepared for a range of potential outcomes and the continued trust and support from our customers, partners and vendors makes us confident to remain unbeaten”, commented Mahmoud Nimer, Co-founder, and General Manager, StarLink.
“We are proud of our teams and how resilient our business and financial performance has been during these trying times. Landing at 95% of the H1 target with double digit growth is a remarkable result and required a huge commitment from the team who remained focused on their mission. Despite the various disruptions 7000-plus activities were executed by the team along with vendors, channel partners and customers. We are very pleased to see some important shifts in the market towards cloud adoption and virtual engagement which has opened multiple opportunities to explore. Through our remote training and service implementations we have seen enhanced potential and innovation as we support our customers throughout their digitisation journey. The outlook for the 2nd half of this year is encouraging as we see an uptick in business momentum as many more countries are opening; we remain confident as we march towards our goal of becoming a half- billion-dollar business by the end of this fiscal year. StarLink will continue to add value to our Vendors, Partners and Customers through our specialized teams by investing locally, bridging the gap, facing challenges, and growing the business together”, commented Zaidoun Arbad, Chief Operating Officer, StarLink.
