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Synthesis partners with Snowflake to boost data and AI innovation in South Africa

Darren Bak, Head of Intelligent Data & AI at Synthesis
Darren Bak, Head of Intelligent Data & AI at Synthesis

Synthesis Software Technologies has announced a strategic partnership with Snowflake, the global Data Cloud company. This collaboration marks a major milestone for Synthesis as it expands its ability to deliver world-class data capabilities to enterprise clients across the region.

Snowflake’s unified data platform—, offers end-to-end data lifecycle support, from ingestion and storage to processing, governance, sharing, and advanced AI/ML analytics. What is really exciting for African based organisations was the announcement that Snowflake is now available in the AWS Cape Town Region. This removes any previous data sovereignty and latency concerns, and differentiates the platform further from its competitors. The platform provides a single, cloud-native foundation that eliminates data silos, enhances performance, and simplifies access to secure, high-quality data for every user, workload, and application.

With businesses across Africa accelerating their digital transformation journeys, this partnership arrives at a critical moment. Organisations are seeking trusted platforms that can support large-scale analytics, real-time insights, and the rapid deployment of AI solutions. Snowflake offers exactly that, while Synthesis brings deep technical expertise, strong local knowledge, and a proven track record of delivering modern data architectures across the continent, not to mention being able extend AWS native services with Snowflake through the formidable relationship the two companies have together with the AWS capability Synthesis posses.

Driving the Future of Data, AI, and Modern Architecture

The partnership is grounded in a shared vision of helping customers build resilient, intelligent, data-driven businesses. Together, Synthesis and Snowflake will enable organisations to:

1. Establish a Data Foundation for AI & Analytics

Snowflake provides the secure, scalable environment required to build and deploy AI solutions at enterprise scale.

2. Simplify the Modern Data Stack

Clients can replace fragmented legacy systems with a single, governed, high-performance data platform.

3. Enable Data Without Borders

Snowflake empowers seamless collaboration across teams, regions, and ecosystems, without compromising on governance or security.

4. Build Apps Natively on Data

Developers can create data-intensive applications directly within Snowflake’s ecosystem, reducing complexity and accelerating innovation.

Darren Bak, Head of Intelligent Data & AI at Synthesis, says:
“Our partnership with Snowflake couldn’t be better aligned with what the market needs right now. Organisations are under pressure to simplify their data environments, unlock deeper insights, and prepare for an AI-driven future. Snowflake gives them the platform. Synthesis brings the expertise. Together, we are enabling customers to build powerful, scalable, future-ready data foundations.”

Synthesis has long been recognised as a leader in Data & AI strategies, architectures, and platform implementations. The partnership with Snowflake extends this capability even further, offering South African organisations access to world-leading data technology, deployed locally for optimal performance and compliance.

For organisations ready to transform their data strategy and unlock the true potential of AI,
contact Synthesis to learn more about the capabilities of the Synthesis–Snowflake partnership.

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