Jayendra Raman, CRO, Syntrix Technologies, told GEC Newswire that the company will represent 5 vendors in the region and will make its case on consolidation, with services left to partners.
Most distribution businesses grow by adding lines. Jayendra Raman, CRO, Syntrix Technologies, launched the company at GISEC with the opposite intention. “We are not going to be a big distributor like others,” he said. “Our aim is only going to be the face of the five vendors that we are going to bring into this market.”
The 5 vendors are established in Western and Asian markets, concentrated in AI and cybersecurity, and new to the region. Syntrix will take them to enterprise customers, the MSSP channel and direct accounts. Raman did not name them, which leaves the central claim that these are proven products entering the region for the first time unverifiable at launch.
The pitch is architecture, and the buyer it targets is tired of tools
What separates the approach, in Raman’s account, is the conversation Syntrix intends to have. He described a solution-centric route into the customer, built around architecture instead of individual products. “We want to tell them where we can able to consolidate their architecture,” he said, arguing that a stack of point solutions costs an organisation in 3 ways at once.
Consolidation, he said, raises visibility, reduces operational cost and shortens contracting time. The return sits in time utilisation and in what security teams can finally see. Syntrix offered no customer data or deployment examples to support the case, which at launch is a proposition rather than a track record.
One signed vendor is meant to run AI across the whole business, not just the SOC
The company has signed an AI vendor Raman described as an AI operating system, intended to cover AI SOC and AI visibility on the security side and operational deployments in finance, procurement and CRM. His reading of the market is that the tools have already arrived. “When I’m speaking with CXOs, they have AI tools, but they want to deploy it in a much way where they can able to utilize the maximum effort of it,” he said.
On the security portfolio, Syntrix is concentrating on application security across the full stack, alongside validation and asset management visibility, integrated with SIEM, SOAR, XDR and NDR sources.
Raman was explicit about where the company stops. “Our intention is not to sell more services,” he said. Services will be delivered by partners, which keeps Syntrix on the architecture side of the conversation and gives the channel a reason to bring the company into its own accounts.
