GEC NEWS WIRETeradata revealed several enhancements to the Teradata Customer Journey solution that will give marketers easier access to analytics, dynamic visualizations, machine learning and predictive simulations. Most companies struggle to understand their customers’ journeys, much less actively manage them. This upgrade, which combines Teradata’s expertise in data integration, advanced analytics and multi-channel interaction management, boosts marketers’ ability to treat every customer as an individual, increasing response rates, reducing churn and ensuring greater customer satisfaction.
Customers have come to expect a personalized and relevant experience in every channel, be it digital, mobile or in-store. Teradata provides businesses with a flexible and scalable platform for advanced multi-genre analytics and real-time, multi-channel interaction management.
“We want businesses to grow by delivering more sales, reducing churn and improving customer satisfaction. In this release of Customer Journey, we are putting more analytics into the hands of marketing, so they can build a deeper understanding of customer experiences and then proactively optimize related journeys,” said Dan Harrington, Executive Vice President, Consulting & Support Services at Teradata.
“Customer engagement has become more complex, costly and problematic with the multiplicity of channels, technologies, analytic applications and new competitive pressures,” said Suzanne Smith, Director Enterprise Analytics at Lowe’s Companies, Inc.
Teradata’s Customer Journey solution helps companies understand and optimize each customer’s experience over time, across all channels and touch points, in real time. Providing marketers with this holistic view, the right analytical insights and built-in automation enables them to execute thousands of concurrent, individualized, multi-channel campaigns without adding headcount.
