Today: Mar 16, 2025

The Best of Both Worlds

Etisalat and Du enter a joint alliance for installing future proof telecom technologies

Etisalat and du have partnered for ‘Taawun’, a joint initiative to support the long-term vision of the government in developing smart infrastructure and giving customers an opportunity to select their operator of choice for telecom services.

‘Taawun’ will establish a robust telecom infrastructure as a backbone for property developers, deploying advanced fibre-optic and passive telecom solutions that are best-in-class and future-proof – ready for the next generations of voice and data services. It will also enhance the competitive landscape in the UAE allowing residents and businesses to select – and switch – between service providers of their choice. It also aligns with the UAE government’s ‘smart city’ initiative, with Dubai World Expo 2020 becoming the platform for unveiling this vision.

Saleh Al Abdooli, CEO of Etisalat UAE said, “Customer choices will be key to the development of new telecom infrastructure in the UAE, embodied by the Taawun initiative. It will ensure that the newly developed infrastructure will meet the current and future connectivity requirements of smart homes and systems in new property developments.”

Osman Sultan, CEO of du, said, “Taawun marks a major milestone in our progress towards a fully competitive telecommunications market in the UAE This strategic initiative will enable realisation of the UAE’s Smart Cities’ vision and will further strengthen the UAE’s positioning as a global leader in the telecommunications sector.”

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