Salesforce’s focus and theme at GITEX is how organisations can harness intelligent automation and digital labour to drive competitive advantage and transform their operations, becoming authentic Agentic Enterprises. GITEX is the ideal platform to showcase how Salesforce is empowering regional organisations to transform with AI.
Businesses feel immense pressure to use AI to improve services and drive efficiency, but many are not sure where to start. Salesforce’s solutions provide a clear path forward, enabling companies to smartly deploy autonomous AI agents and take a lead.
Salesforce will highlight the power of Salesforce solutions, including Agentforce, Data Cloud, and Hyperforce, to deliver enhanced customer service and game-changing efficiency. Salesforce’s solutions are already driving innovation across key sectors, including government, retail, and ecommerce.
The company anticipates strong interest from local and regional organisations, as UAE businesses increasingly embrace AI to scale their operations.
Salesforce will host demo sessions covering topics including how to be more customer-centric with Agentforce. Visitors will see firsthand how generative AI is integrated to drive a new era of productivity and deeply personalised customer journeys.
Experts will demonstrate how humans can best collaborate with AI agents to deliver the best service, and how easily organisations can design and deploy agents tailored for their needs, ensuring success in cloud-driven strategies across various sectors.
Aside from Agentforce, Salesforce will show how solutions including Data Cloud, Customer 360 and Hyperforce are empowering transformation. Data Cloud is the foundation, unifying all your disparate data streams into a single, real-time customer profile, making every insight actionable.
Customer 360 leverages this unified data to power generative AI experiences, enabling hyper-personalised interactions across sales, service, and marketing.
Finally, Hyperforce accelerates this transformation by providing a globally trusted, secure, and agile infrastructure, allowing organisations to deploy Salesforce solutions across public clouds globally.
