GEC NEWS WIRESecond North African Operation Completes Full On-the-Ground Rebrand
Ooredoo’s Tunisian operations have fully adopted the global Ooredoo brand, as the company continues to make strong progress on launching the brand across the MENA region and South East Asia.
Ooredoo’s Tunisian operations join colleagues in Qatar, Algeria, the Maldives, and Myanmar in deploying the Ooredoo brand, following the global brand launch in February 2013. Tunisiana was Tunisia’s first privately-owned telecommunications company, launching in 2002, and successfully introduced the Ooredoo brand in Tunisia in July 2013.
Speaking at the event, Dr. Nasser Marafih, Group CEO, Ooredoo, said, “Today is a key moment in the history of Tunisia’s communications sector. Adopting the new brand will enable Ooredoo to better leverage our global resources to promote human growth in Tunisia. Technology can unlock young people’s potential, enabling them to become entrepreneurs and leaders, and enable women to better support their families and pursue their ambitions. Ooredoo will work with our customers every step of the way to help them reach their goals.”
Ooredoo is dedicated to driving technology innovation and enhancing the customer experience across Tunisia. As part of this strategy, Ooredoo is investing in high-speed networks, including the nationwide 3G mobile broadband network, and is rolling-out the next generation fibre network in central business districts.
In line with the brand adoption, Ooredoo aims to “democratise data” in Tunisia, with the goal of enabling all of its customers to experience the transformative benefits of mobile broadband, while strengthening its leading position in data and driving enhanced data revenues.
Kenneth Campbell, CEO, Ooredoo Tunisia, said, “Tunisia democratised the mobile in Tunisia, and now Ooredoo will democratise data for Tunisians, to further enhance the customer experience. In parallel with the launch of the new brand, our customers will see further tangible benefits in the coming weeks, thanks to a wide range of exciting new offers that will make data more affordable and accessible.”
