GEC NEWS WIREIn the 21st era, industries that persist obstinate to incorporating new technological rebellions are presumably to regress in their way of development. Activities across the globe have appreciated how important it is to include current digital technology to drive continuous development and profits. The last decade has seen unbelievable inventions and developments in the landscape of digital solutions. One of such captivating technologies is called Artificial Intelligence (AI).
Often misconceived as a replacement for human power, the concept of AI as a technological aid is much larger, wider and pervasive. It has created greater trust, however, for the hospitality industry, showing the promise of transforming its processes, services and facilities through AI-powered robotics. Today, the hotel industry, where comfort-defining advancements are most rapidly incorporated, has sophisticated its entire system with the adoption of many innovative methods used for providing satisfying customer service.
AI and Humans
AI robots not only diminish the human involvement with its voice-activated assistants but also smarten the way hotel guest service is delivered to customer’s fulfilment. From customer’s personal choices to their smallest of needs, AI-enabled hotel concierge bots can offer minute service and careful assistance.
Ever since the artificially intelligent system has crept into the hotel industry, the hospitality sector is abuzz with AI’s ability to learn about customers using its data analytics platform that helps hotel staff create a better frame of customers.
In last few years, we have managed to feel comfortable with voice assistants on the go as well as at home, bridging the gap between machine and humans. The hospitality industry is, therefore, viewing this technology in form of dwarf hotel concierges.
Giving customers the power
As a part of special privileges, a good number of hotels treat customers with smart controls as they arrive. A dedicated mobile app empowers customers’ stay, giving them the luxury to unlock their room, adjust room temperature, and operate curtains, order drinks and many other things using their smart mobile phone.
AI-driven chatbots intervene as a vital key to customer service. Hotel guests can use hotel’s special mobile device to interact with chatbots to perform all relevant tasks like ordering meals, suggesting dishes controlling room temperatures etc.
Through virtual interactions via mobile app, chatbots can bypass hotel staff and be a service representative just like a human at the other end.
Intelligent Travel companions
Travellers have evolved lately and desire a great mixture of high-grade personalization and exceptional serviced standards on the go. On the other hand, hotel operations often get complicated due to heavy amounts of data about visitors and hotel staff, resulting in critical challenges related to flawless customer experience. This is where intelligent travel phones can come to assist. Guests can avail AI enabled phones with features including GPS, Amusements, Hotel app, Data, International calls etc. Recently, Signature Lux Hotels in Gauteng has claimed to be the first one to furnish incredible guest experience through such digital travel companions that offer intelligent voice-activated apps.
Knowing your customer
More personally you know about your customer, more you be able to exceed their expectations. Knowing that having a window into customer’s life is of great importance, hotel over the past years have attempted to make their premise the best, a unique and most hospitable place for visitors and guests.
Thanks to Big Data element powering the Artificial Intelligence required to take care of everything customers would need. Its information classification and management system that helps learn a great deal of customer’s behaviour. AI can then use the wealth of data to address individual needs of customers and offer custom guest service.
Conclusion
Even though AI is regarded as the emerging technology trend, the hospitality industry has already experienced incredible benefits and wide impact on their business momentum. From the front desk where AI-powered robotic concierge service stands in the hotel rooms where voice-activated assistants accelerate customer experience, Artificial Intelligence is seen successfully driving hotel industry today. The technology enables personalized concierge services and offers real-time recommendations and easy service requests management. Hence, we can conclude that AI is working far beyond imagination for hotel systems, a breakthrough we all have been anxiously awaiting.
