Sicap Schweiz AG, the mobile device management vendor has furthered its expansion into Africa by partnering with Vodacom Lesotho, the mobile service provider in this Southern African country. Vodacom Lesotho has adopted Sicap’s cloud-based Device Management Centre (DMC) and combined it with the context-aware customer insight and engagement automation solution TargetMe, thus replacing its legacy device management system.
Sicap’s combined DMC and TargetMe solution represent the next generation of device management and utilizes the device detection and characteristics data by providing operators detailed, real-time analytics and segmentation of its customer base. For the African mobile provider, this now means that this improved customer engagement functionality will enable the delivery of personalized customer engagement messages targeted per customer segment basis. This delivery of messages is triggered automatically when a subscriber belonging to any target segment is detected. The TargetMe solution can automatically trigger system notifications to activate new services, price plans or pre-paid top-ups based on event triggers.
Vodacom Lesotho can now fully automate the configuration of its 1,3 million customers’ handset settings, which saves costs by reducing problem calls to its care centres. The new customer insight and engagement automation enables the company to grow sales with the adoption of new services through timely and relevant promotion messages via the automated activation of services.
Tsepo Thabisi, Executive Head of Consumer Business and Customer Value Management at Vodacom Lesotho’s agrees that automated device configuration is a fundamental network function for African mobile operators to help the many subscribers using low-quality handsets to get connected to a network. “We can configure handsets for our network, and increase customer lifetime value by automating the promotion and activation of new value-added services and pre-paid top-ups by using Sicap’s device management and customer engagement automation solution,” he adds.
“Sicap is proud to provide the power of automated and context-aware customer engagement to Vodacom Lesotho’s clients,” says Markus Doetch, CEO at Sicap,
