GEC NEWS WIRETo Deliver Complete Print Communication Solutions
The ability to offer superior image quality with faster turnarounds and reduced costs is key to success in today’s highly competitive digital print market. That’s why an increasing number of printers are turning to Xerox Emirates’ market leading hi-tech digital printing solutions
Companies such as Alpha Printing Press are investing in Xerox print technology because they understand it serves as the underlying platform that caters to different business requirements such as managing the workflow – these range from reducing work/delivery time and providing a range of solutions for customers to manage their work. So, in January 2014, Alpha Printing Press FZ LLC in IMPZ invested in Xerox Color J75 Press as a digital start-up to provide customers with increased print quality and consistency and faster turnaround on their short run jobs. This proved so successful that four months later, it added Xerox Color 1000 Press to offer high end colour and a wider range of media to their customers. Together, these Xerox solutions have improved customer relationships as well as maximising the quality and speed of print job delivery.
According to Scott Mackie, Xerox Emirates’ Strategic Development Manager, “IT is moving its focus from technology and processes to a world of digitization, so it’s necessary to be ahead of the game to grow your business. At Xerox we provide solutions customised to suit business needs. So, for example, by partnering with Alpha we are able to help them offer high-speed digital printing along with a complete range of efficient and cost-effective solutions. We are excited at this partnership and see other Xerox products and solutions that suit Alpha’s various customer requirements.”
Oomman Varkey(Son), Director of Alpha Printing Press, was impressed at the speed and smoothness of the installation. “Xerox enabled us to step into full colour digital production only four months after initial investment in mid-production. We understood the business potential and have already achieved in excess of 30% running cost savings through increased production volumes. Those savings were made possible by the application diversity and print production efficiency of the Xerox 1000 Color Press.”
