EC News DeskHelp AG has been upgraded to F5 Gold Partner status, enabling it to significantly expand its value-added distribution reach in the Kingdom of Saudi Arabia. F5’s Unity+ Partner Program has been specifically designed to address the evolution of the market, F5 as a business, and partner business models. The program offers a clear path to success for serving customers with F5’s best-in-class portfolio of products.
Help AG supports leading enterprise businesses and governments with strategic consultancy combined with tailored information security solutions and services. The company has been present in the Middle East since 2004 and is firmly established as one of the region’s most trusted IT security advisors. In February 2020, Help AG was strategically acquired by Etisalat, which positioned the business as the cybersecurity arm of Etisalat Digital.
“We are thrilled to become an F5 Gold Partner, as the enhanced partnership will bring huge value and benefits to our clients across the Middle East, particularly in Saudi Arabia. Leveraging F5’s comprehensive portfolio, we will provide all-inclusive and integrated multi-cloud application services, information security solutions, and professional advisory services to all business sectors,” said Stephan Berner, Chief Executive Officer of Help AG.
“Crucially, we are in our strongest position yet to help organizations in every sector substantively realize their digital transformation ambitions. This includes the ability to safely flex to whatever cloud scenario is needed for the job, including virtual machines, container-native, SaaS, and purpose-built hardware.”
Commenting on the announcement, Nasser El Abdouli, Director of Channel Sales for the Middle East, Turkey, and Africa at F5, said: “Help AG has the track record, expertise and infrastructure to powerfully boost our go-to-market strength in Saudi Arabia. More than ever, we are helping our customers to create, secure, and operate applications that deliver extraordinary digital experiences. Fueled by automation and AI-driven insights, these applications will naturally adapt based on their changing environment—so companies can focus on their core business, boost speed to market, improve operations, and build trust with their customers. Help AG will be central to delivering our solutions and services at scale across the Kingdom.”
