Group AMANA is strengthening digital transformation by implementing Oracle Fusion Cloud Applications. This strategic move is part of the company’s continuous effort to drive innovation, enhance client communications, improve engagement, and streamline key management processes that support future business growth
With Oracle Fusion Cloud Customer Experience (CX), part of Oracle Fusion Applications, Group AMANA will have access to a suite of digital platforms that will accelerate productivity across every stage of a project. The system is designed to empower the business development team to track inquiries and automatically assign tasks, ensuring timely follow-through and delivery. It will also provide transparent, real-time communication tools for clients and partners, promoting trust and accountability throughout the project lifecycle. Additionally, the platform will centralize and streamline budget and project approvals, aligning with Group AMANA’s core values to deliver smarter experiences, while balancing cost, time and quality.
“Our commitment to delivering with certainty extends beyond construction. It is about creating a seamless, transparent, and high value experience for every client and partner we work with,” said Richard Abboud, CEO of Group AMANA. “By integrating Oracle Cloud CX, we are equipping our teams with the tools to communicate better, act faster, and make more informed decisions – all while keeping the client at the center of everything we do”.
The implementation of Oracle Cloud CX will be a catalyst to connect previously fragmented processes and pave the way for a more efficient customer journey. The unified data models include Oracle Fusion Cloud Marketing, Oracle Fusion Cloud Sales, Oracle Fusion Cloud CPQ and Oracle Data Intelligence Platform will enable Group AMANA to deliver the right information to staff at the right moment, leading to timely and more effective decision-making. In addition, the rich CX data foundation will allow Group AMANA to tap AI capabilities and identify opportunities for operational improvements – from driving higher win rates to boosting ordering accuracy.
“By adopting Oracle Cloud CX, Group AMANA is setting a new benchmark for customer experience excellence in the regional construction sector,” said Leopoldo Boado Lama, senior vice president – Business Applications, ECEMEA, Oracle. “With unified data, automation, and AI intelligence, AMANA will empower its teams to deliver faster, smarter, and more connected outcomes for customers across every stage of the project lifecycle.”
Since its inception, AMANA has been championing intelligent solutions to ensure long-term impact and results. Its ongoing commitment to innovation and technology has strengthened its position as a regional leader in the design and build of industrial and commercial facilities, delivering quality results on each and every project.
