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Hewlett Packard Enterprise powers Red Sea Global with AI-native networking

Hewlett Packard Enterprise is supporting Red Sea Global with AI-native switching and Wi-Fi to build a self-driving network for its luxury tourism projects, including The Red Sea and AMAALA. The solution enables scalable, secure and sustainable operations while enhancing digital experiences for visitors.

Aligned with Saudi Arabia’s Vision 2030 and supported by significant investment in tourism infrastructure, RSG’s current destinations expect to add $8.79 billion annually to Saudi Arabia’s economy and create 120,000 jobs when fully complete. To support this, RSG requires a secure, seamless, Wi-Fi-centric guest experience across a significantly expanded footprint. Its foundational network architecture, built on HPE Aruba Networking, enables intelligent, secure, always-on connectivity that supports smart destination management, real-time environmental monitoring, and highly personalized guest experiences.

“Choosing an AI-native self-driving network solution that meets our need for seamless connectivity while supporting our expansion plans was a critical priority for us,” said Sultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global. “By selecting HPE, we are not only addressing day-to-day connectivity needs for our guests but also enabling a foundational digital platform that supports our broader strategic vision of delivering exceptional guest experiences.”

The Wi-Fi first environment leverages HPE Aruba Networking Wi-Fi 6E, supported by an end-to-end enterprise network that spans from the data center core to the edge. The Wi-Fi, for example, has enough bandwidth to support HD video streaming while cycling around the resort. The network currently includes approximately 17,000 access points and 10,000 switching and routing devices. RSG leverages HPE Aruba Central AIOps for insight, automation and assurance, alongside HPE Aruba Networking CX switching to deliver consistent, high-performance connectivity across multiple locations, supporting resort development across Saudi Arabia’s diverse landscape.

Additionally, HPE Aruba Networking EdgeConnect Enterprise appliances are deployed, complete with bandwidth, security and high availability licenses for guests. This SD-WAN solution simplifies network architecture, improves orchestration and enhances application performance. The overall project will ensure 20,000 simultaneous network users’ expectations are met with an exceptional Wi-Fi experience.

“We are proud to support Red Sea Global in delivering one of the most ambitious hospitality projects in the region,” said Jacob Chacko, regional director, Middle East and Africa, Networking, HPE. “This collaboration demonstrates how secure, AI-native networking can act as a catalyst for innovation, helping organizations create highly personalized, digitally enabled environments while maintaining the scalability and resilience required for long-term growth.”

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