FeatureToday companies are migrating to the cloud at breakneck speed, but the cloud is not a destination, it is a fundamentally different way of working, and customers want the cloud experience from their on-prem infrastructure. Companies are overwhelmingly turning to hybrid cloud approaches that combine the ease and simplicity of the public cloud with the performance and control of the private cloud and this is what Pure enables.
By combining the simplicity of the cloud operating model with on-demand consumption and back-end provisioning, Pure Storage aims to make hardware truly invisible, as it is in the cloud.
Pure has announced a series of updates to empower partners with flexibility and support for multiple routes to market.
Pure’s founding and enduring vision has been to bring simplicity and reliability to enterprise storage. Through the portfolio and services, Pure’s proven that storage is dynamic; can deliver a cloud experience; be consumed on-demand; and be responsive to application needs.
Pure has a constant focus on innovating and also supports customers’ sustainability efforts with infrastructure which saves energy use, up to 80%.
Key differentiators include:
- Evergreen, Pure’s subscription service which eliminates refresh cycles and forklift upgrades: no competitor has been able to replicate it.
- A comprehensive container strategy following Pure’s integration of Portworx to enable modern cloud-native applications
- The entire portfolio can be delivered as-a-Service with no lock-in, complete flexibility and comprehensive Service Level Agreements
- A focus on solutions which are services driven and delivered as code, through the announcement of Pure Fusion.
As mentioned, Pure has a constant focus on innovation and bringing solutions to market which meet customer’s evolving needs. As-a-Service solutions remain a key customer driver and are growing quarter on quarter.
Pure is constantly evolving the partner programme to enable growth. As a 100% channel organisation, partner success is imperative. Earlier this year Pure announced a series of updates to empower partners with flexibility and support for multiple routes to market. Recently, Geoff Greenlaw joined as VP Channel, EMEA, based out of Dubai. His focus is on driving the four P’s in Pure’s channel programme:
- Partner: ensuring profitability
- Programme: ensuring partners have what they need to deliver Pure’s portfolio
- Process: making it easy for partners to work with Pure
- People: ensuring great collaboration and teamwork
Pure’s solutions recently announced:
- FlashBlade//S is a revolutionary new platform that addresses the demands of unstructured data and modern application growth.
- Evergreen//Flex; a new fleet level architecture that enables customers with flexibility and adaptability to move performance and stranded capacity to where their data and applications need it most
- FlashArray//X is the world’s first 100% all-flash end-to-end NVMe and NVMe-oF array.
- Portworx Data Services, the industry’s first Kubernetes Database-as-a-Service DBaaS Platform
TOP EXECUTIVE
Omar leads Pure Storage across the Middle East and Emerging Africa including a team of highly professional sales, presales and after sales support. He reports into the Emerging Market leader.
Akar started his career with MDS group in Abu Dhabi before moving to EMC Saudi Arabia and then Huawei. In an era of digital disruption and evolution, Akar wanted to expand his experience into digital technologies and join a high growth and innovative company, joining Pure this year.
He has expanded Pure reach in key markets including UAE, Saudi Arabia, Qatar and Egypt. He has consolidated local go to market strategy to better serve customers. He has enriched Pure’s regional channel partner eco-system and deepened existing relationships. He achieved 60.5% growth in Q2 according to IDC enterprise storage tracker.
Akar’s aspiration is to enable Pure to become a leading provider of next generation modern data services and to have a major contribution and impact on the digital upgrade agenda of enterprises in MEA. He would also like to expand into new markets and become a top industry executive.
Akar finds role models to be those who disrupt an industry, people who view the world in a different way. Those who come up with revolutionary ideas and then execute on them. Planning but also promoting teamwork and customer centricity. Steve Jobs is one of those people.
Akar is passionate about teamwork sports such as volleyball and Padel.
