GEC NEWS WIREDemonstrated strategy based on three core areas including 4K Visual Experience, Workflow Solutions and Real-time IP Production Technology
Sony demonstrated a variety of new value-creating video production solutions at IBC2013 in Amsterdam. In line with the company’s beyond definition concept, Sony is continuing to develop exciting and innovative business opportunities that revolutionize the industry. Visitors to the Sony booth will see live 4K production solutions, highly usable IT-driven systems and services and an HD product line positioned at the core of today’s media industry.
At IBC2013, Sony is pushing the envelope further with new solutions for live 4K broadcasting for sports and events. And while solutions by Sony are breaking new technological ground in 4K, they are also allowing broadcasters and producers to follow familiar HD workflows and continue using existing HD systems, lenses, and other assets. They can move easily into live 4K with a relatively small investment and amount of 4K equipment. Sony also announced at IBC the PXW-Z100, a professional 4K handheld XDCAM camcorder featuring a 1/2.33″ Exmor R CMOS sensor. The sensor has total of 16 million pixels and is able to acquire stunning 4K content (4096×2160) at 50p or 60p. The camcorder marks Sony’s latest step in expanding the 4K world to everyone, from high-end cinema to corporate and event productions. IBC2013 was also an opportunity for Sony to introduce its first SSD and HDD portable storage range.
At IBC2013, Sony announced major updates to its PMW-F5, PMW-F55 and F65 CineAlta cameras, cementing its position as the leader in cinematography from HD to 4K. The next updates version 2.0 for PMW-F5 and PMW-F55 in October will allow high frame rate recording up to 240 fps in 2K along with an Optical Filter providing the best picture quality and the LA-FZB1 new Lens Mount Adapter through a simple firmware upgrade.
