Enterprise Channel MEA spoke to Ertug Ayik, VP and MD, Middle East and Africa, HP, at GITEX Africa. He spoke about the rise of hybrid work and AI’s potential to enhance work
In today’s era of increased competition and narrowing profit margins, channel partners are looking for ways to drive profitable growth – a fundamental aspect crucial for any sustainable and successful channel program.
In the upcoming year, although global economies will continue to face multiple macroeconomic headwinds, recession, inflation and tightened financial conditions, there will also be growth opportunities in certain markets, especially in emerging
Ertug Ayik is appointed Managing Director of HP business in the Middle East and Africa regions. Ertug joined HP 25 years ago and during his career has held various executive positions covering
HP released The Evolution of Cybercrime: Why the Dark Web is Supercharging the Threat Landscape and How to Fight Back – an HP Wolf Security Report. The findings show cybercrime is being
Local authorities in UAE, in partnership with HP, have successfully seized a huge haul of around 1.5 million illicit items, in the Emirate of UMM Al Quwain. In December 2021, two vast
HP Inc unveiled new devices and solutions designed to enhance collaboration and creation experiences so people can work and create wherever they are. Hybrid work requires more than simply collaborating and working
HP and Dynagraph have announced their collaboration to introduce HP Indigo and PageWide Press technology for the first time to the UAE market. HP Indigo 7K digital press will be the company’s
Emirati officials with, the help of HP partners, successfully dismantled multiple major counterfeiting schemes designed to assemble and distribute illegal HP printer cartridges in the UAE market. Between December 2020 and April
The Abu Dhabi Digital Authority, ADDA, has announced a new data partnership agreement with Hewlett Packard Enterprise, HPE. The alliance is expected to support ADDA in accelerating the execution of its ambitious