At GITEX 2025, Omar Akar, VP METCA, Pure Storage, describes the products and solutions being showcased at GITEX; gives an overview of the key enhancements to the Pure Storage platform; and how these further differentiate Pure Storage from competitors. Akar also explains the benefits of AI embedded features for regional customers and the progress that Pure Storage has made on alliances and partnerships in the region.
GITEX GLOBAL, the world’s largest tech and AI event, celebrates its 45th edition in 2025. Organised by Dubai World Trade Centre, the landmark event takes place from 13-17 October at DWTC, featuring over 6,800 exhibitors, including 2,000 startups from 180 countries, alongside 1,200 investors with a combined US$1.1 trillion in assets under management and more than 40 unicorns. Running in parallel is GITEX GLOBAL’s startup showcase, Expand North Star, organised by DWTC and hosted by the Dubai Chamber of Digital Economy, from 12-15 October 2025 at Dubai Harbour.
Converging one of the largest cohorts of growth and late-stage startups, scaleups, venture capitalists, corporate investors and startup ecosystem operators, the show positioned as the world’s largest startup and investor connector event. In 2026, GITEX GLOBAL and Expand North Star reunite in a new home at the Dubai Exhibition Centre – Expo City Dubai, with a new format that begins on 7 December with the GITEX Scale Summit, followed by an immersive Exhibition from 8-11 December. Recognised as the world’s largest technology and AI event brand, GITEX now spans 14 cities across multiple continents.
