HP’s booth at GITEX 2025 centres on the Future of Work. It brings together HP’s devices, services, and hybrid solutions into a unified space. Each zone illustrates how technology – powered by AI and collaboration tools – can reduce friction, enhance productivity, and make work feel more effortless across roles.
Showcased solutions include AI PCs with built-in intelligence, advanced workstations for architects and creatives, Poly hybrid meeting systems, secure printing, and retail POS innovations. HP works closely with Intel and NVIDIA on the development of AI PCs.
A key highlights this year is HP Dimension with Google Beam, shown for the first time in the region at HP’s partner Google’s booth. It is a 3D video communication solution that uses AI, advanced imaging, and spatial audio to make virtual meetings feel much closer to face-to-face conversations.
No headsets or wearables are needed, and the experience delivers real eye contact and depth. In a region where collaboration often happens across countries and time zones, it offers a more natural and connected way to work.
AI is presented through practical examples rather than abstract concepts. On AI PCs, it manages performance in the background, strengthens security, and makes collaboration smoother. The Workforce Experience Platform shows how AI helps IT teams by predicting issues, simplifying device management, and creating more tailored user experiences.
Poly solutions demonstrate clearer audio and more natural video for hybrid meetings. Each zone ties AI to real roles, from architects using advanced workstations to mobile professionals on the go, making it clear how AI reduces friction and allows people to focus on the work that matters.
