Pure Storage Reinvents File Services, Redefining the Standards for Enterprise-grade Agility and Simplicity

Ajay Singh, Chief Product Officer, Pure Storage 
Ajay Singh, Chief Product Officer, Pure Storage 
3 weeks ago

Pure Storage has announced new innovations to the Pure Storage platform, including Real-time Enterprise File, dynamic file services that change, adapt and reconfigure in real-time to meet the fast paced demands of modern applications. Additional new innovations include a virtual machine (VM) assessment and industry-first Universal Credits, extending Pure Storage’s as-a-Service (STaaS) leadership.

The Pure Storage platform delivers agility and risk reduction to organizations with a simple, consistent storage platform and subscription based services for the broadest set of use cases across on-premises, public cloud, and hosted environments. With continuous, non-disruptive upgrades and an industry leading as-a-service experience, the Pure Storage platform adapts seamlessly to the evolving needs of modern enterprises.

File Services Reimagined: Real-time Enterprise File

In today’s fast paced business environment, data-intensive applications demand more than legacy file storage can offer. Traditional file storage, burdened by outdated, rigid architectures and multiple layers of protocol and management complexity, is extremely hard to update and change, making it impossible to meet the evolving needs of modern workloads like AI, analytics and VDI. Delivered via the Pure Storage platform, Real-time Enterprise File is purpose-built to address the limitations of traditional file storage, enabling customers to respond quickly and manage application demands in real-time. Organizations using Real-time Enterprise File deliver better outcomes at a lower total cost of ownership, while meeting the dynamic demands of the enterprise. Pure’s latest innovations provide:

  • Real time agility: Legacy file storage is inflexible, forcing organizations into pre-configured silos that can’t be used to their maximum capacity nor adjust to dynamic application requirements. Pure allows customers to adjust in real time to dynamic business changes with:
  • Agility across all storage resources: Real-time Enterprise File delivers agility to the business through global storage pools which allow organizations to maximize all of their storage resources, without the complexity of planning and creating storage reservations or allocations for each array. In addition, through Pure Fusion™, fleet-wide operations are automated, including workload placement and rebalancing of any combination of arrays across the organization’s entire Pure Storage data storage estate.
  • Zero-Move Tiering: With legacy files, if an application requires access to data with a different performance profile, it forces IT to do time consuming physical data movement to the array that meets the performance needs. Real-time Enterprise File delivers industry-first zero move tiering which enables IT to deliver the required performance level without the need to physically move data between tiers.
  • Truly non-disruptive: Legacy systems require data movement, significant pre-planning and end user downtime for every upgrade and reconfiguration within the system. Only Pure offers true non-disruptive upgrades (NDU) across its entire platform. This ensures in-place upgrades for both hardware and software, without the need for data migration or any data loss, no matter what the upgrade is.
  • Expanded support for cost-sensitive workloads: Now introducing the new FlashBlade//S100, an AI-ready platform with GPUDirect support which brings progressive pricing across all price points and markets. It features a scale-out architecture designed for entry-level enterprise use cases, including AI, compliance, content sharing, image repositories, IoT, Edge, and ROBO applications.

“Once again Pure is dramatically raising the bar for a modern data storage platform. For years, outdated and rigid legacy file storage has done customers a huge disservice by holding them back and forcing them towards frequent technology refresh cycles. Through the Pure Storage platform, Real-time Enterprise File along with the new VM assessment and Universal Credits empowers our customers to navigate today’s fast-moving, complex business environment with confidence,” said, Ajay Singh, Chief Product Officer, Pure Storage

“Storage modernization is a critical imperative for the data-driven modern business. A simplified storage environment easily accessed and managed is a must have for organizations measured by time to market. Pure Storage’s highly differentiated platform has changed customers’ perception of what a modern storage infrastructure can deliver. The introduction of Real-time Enterprise File and the extension of its STaaS capabilities further solidifies Pure’s leadership in the market,” said, Matt Kimball, VP & Principal Analyst, Moor Insights & Strategy.

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