Pure Storage will showcase the Enterprise Data Cloud, an intelligent data architecture that sets a bold new standard for data and storage management, enabling regional organisations to focus on business outcomes, rather than the underlying infrastructure.
Enterprise Data Cloud redefines how data is stored, managed, and delivered across the enterprise. By eliminating silos, reducing complexity, and dramatically lowering power and space consumption, it empowers enterprises to unlock the full value of their data, enhance agility, and future-proof their infrastructure, all while achieving significant gains in energy efficiency.
As demand for AI, HPC, and GPU-as-a-Service capabilities accelerates across the region, success now depends on data, not just algorithms or compute. The global drive for AI gigafactories, and increased global awareness of data sovereignty capabilities has amplified concerns around where data resides.
Moreover, geopolitical uncertainty, the threat of foreign influence over data, and regulatory pressure mean organisations in the Middle East are increasingly focused on data sovereignty. The risk of service disruption is no longer theoretical and organisations need to consider who has access to their data.
Many are grappling with how to balance customer demands, maintaining control, and keeping access to innovative technology. These issues are top of mind for business leaders who need to take action to ensure continuity of service, no loss of customer trust and compliance with local legislation.
Pure Storage enables organisations to navigate this complexity with an architectural approach encompassing hardware, software and services that deliver transparency, agility, and are future-proofed to meet digital strategies.
