GEC NEWS WIREGemalto research reveals that Software vendors need to adapt to meet enterprise user demands, including software delivered as a service and accessibility across multiple devices
Gemalto has published its State of Software Monetization report. Survey results reveal that enterprise software customer demands are evolving and software vendors and intelligent device manufacturers need to adopt flexible and adaptable licensing and packaging techniques in order to meet these needs and generate more revenue opportunities.
“The way that software is consumed is changing – whether users only want certain features, to use it on the device of their choice, or only want to pay for what they use,” said Shlomo Weiss, Senior Vice President, Software Monetization at Gemalto. “Independent software vendors (ISVs) have to keep up with the changing demands of their customers. We see that piracy, reverse engineering, and deliberate and unintentional misuse are all still monetization concerns for ISVs. However, now more than ever, delivering software in ways that customers want to consume it is critical for creating a user experience that sells.”
The research reveals that the vast majority of respondents (85%) think software vendors need to constantly adapt to evolving market needs. More specifically, 83% of enterprise respondents said that flexible software packaging and accessibility across multiple devices are extremely important to them. In addition, four out of five respondents believe that software needs to be future-proof to be successful.
Enterprise software consumers expressed their frustration with traditional, rigid software licensing, packaging and delivery options. They are increasingly looking for online software delivery, metered usage and device-agnostic licensing.
Compliance – whether intentional or unintentional – is still a primary concern among ISVs.
