QBS Software has announced a new regional leadership structure following its acquisition of emt. Led by Mo Mobasseri, the organisation now operates as QBS Software Middle East, serving as the headquarters for the META and Eurasia regions. The expanded team, featuring specialists from the GCC, Africa, and Türkiye, aims to accelerate growth in cybersecurity and software distribution to support the group’s $1 billion revenue target.
Today, that legacy continues under a new identity.
Following its acquisition by QBS Software in mid 2025, the organization now operates as QBS Software Middle East, formerly emt, combining decades of regional expertise with the scale, capabilities, and global reach of one of EMEA’s fastest-growing software-focused distributors and act as Headquarter for the META and Eurasia Region.
At the centre of this transformation is Mo Mobasseri, CEO of QBS META & Eurasia Region formerly the Co-Founder and CEO of emt META and a key regional leader within the QBS Technology Group, leading the highly diverse META & Eurasia cluster.
Having successfully guided emt from a regional cybersecurity distributor into a strategic technology powerhouse, Mobasseri is now leading an expanded leadership team responsible for accelerating QBS’s growth across the Middle East, Türkiye, Africa, and the wider Eurasia region.
Building a Regional Leadership Team for Global Growth
As QBS continues its ambitious expansion strategy, Mobasseri’s role has evolved beyond leading a successful regional distributor.
Today, he works closely with an experienced team of regional executives, each bringing decades of expertise across cybersecurity, software distribution, channel development, and market expansion. Together, they are creating a unified organization that combines local market knowledge with global operational excellence.
This leadership structure reflects QBS’s long-term vision: empowering technology vendors to scale faster, enabling partners to grow their businesses, and delivering innovative software solutions across rapidly evolving markets.
Strengthening Leadership Across META Eurasia
Supporting this vision is a diverse leadership team that brings complementary strengths from across the region.
With more than two decades of leadership experience within the business, Praven Pillay has played a pivotal role in helping channel partners develop successful cybersecurity practices.
His deep understanding of evolving cyber threats, coupled with his expertise in business development and partner enablement, continues to support QBS’s commitment to delivering trusted cybersecurity solutions across emerging markets.
Praven’s long-standing relationships within the industry remain instrumental in expanding QBS’s regional influence and supporting partner growth.
Leading commercial operations across the Middle East, Nandini Sapru is responsible for driving revenue growth, strengthening strategic vendor relationships, and building high-performing sales organizations in the Gulf, Levant, and Iraq.
With extensive experience in IT distribution and cybersecurity, she works closely with partners and vendors to accelerate go-to-market strategies while ensuring customers gain access to innovative technologies that address today’s business challenges.
Her collaborative leadership style and focus on partner success continue to strengthen QBS’s position across one of the world’s fastest-growing technology markets.
Bringing more than 27 years of experience across IT, cybersecurity, governance, risk management, and technology leadership, Uğur Uçanok leads QBS’s operations in Türkiye.
With a background in Electronics Engineering and an MBA, Uğur combines deep technical knowledge with strategic business leadership, helping organizations balance innovation with secure, scalable technology adoption.
His experience strengthens QBS’s growing presence within one of the region’s most dynamic technology markets.
Having been part of the organization for more than five years and bringing over 18 years of cybersecurity industry experience, Mir Hamid Ali leads business development across East and North Africa.
His focus on channel development, strategic partnerships, and market expansion has helped establish stronger cybersecurity ecosystems throughout the region.
Working closely with global technology vendors and local partners, Mir continues to drive sustainable business growth while expanding QBS’s footprint across Africa.
Levent has more than 25 years of experience across IT sales and technical leadership. He co-founded Prianto Türkiye in 2022 and now leads QBS Software sales across Central Asia following the company’s 2025 acquisition. He is also a certified diving instructor.
One Vision, Multiple Markets
Mo Mobasseri and his leadership team oversee a business that spans multiple high-growth markets while maintaining the local expertise that has defined emt’s success for more than three decades.
The organization now combines regional market intelligence with the resources of a global software delivery platform operating in more than 20 countries and providing access to over 12,500 software vendors.
This expanded capability enables partners to benefit from:
- A broader software and cybersecurity portfolio
- Greater access to global technology vendors
- Enhanced procurement and licensing capabilities
- Stronger technical and pre-sales and post-sales support
- Expanded channel enablement and marketing services
- Local expertise backed by international scale
Accelerating the Next Phase of Growth
As digital transformation accelerates and organizations continue to prioritize cybersecurity, software asset management, cloud technologies, and AI-driven innovation, the role of value-added distribution has never been more important.
Under Mo Mobasseri’s leadership, supported by an experienced regional executive team, QBS Software META & Eurasia is well positioned to help partners capture new opportunities across the region.
Their collective expertise, combined with QBS’s global investment strategy, contributes directly to the group’s ambition of surpassing US$1 billion in annual revenue sooner than planned.
While the organization’s name has evolved, its mission remains unchanged: enabling technology vendors, empowering channel partners, and delivering exceptional value to customers.
